主要是让顾客一眼感觉你很用心，产品能信得过

Ingredients

• Typography

  • • Ways of arranging type to make written language legible, readable and appealing when show
  • • Make text beautiful and easy to read

• Colors

• Images

• Icons

• Shadows

• border-radius

• Whitespace

• Visual hierarchy

• User experience

• component/layout

Website personality/网页风格/特点

serious/elegant

• Luxury or elegance
• Sanserif fontface
• golden/pastel colors
• Big high-quality images

minimalist/simple

• Focus on essential text context
• small-medium-sized sanserif black text
• Lines
• Few images icons

plain/neutral

• Common in big corporation
• neutral-small fontface
• Structured layout
• Bold/confident
• Makes an impact
• Feautring big and bold fontface
• Confident use if big and bright colored blocks

Calm/peaceful

• Our product and service cares about you
• Calming pastel colors
• Soft serif headings
• Matching images

Startup/upbeat

• For startup corp
• Featuring medium-sized sanserif fontface
• Light-gray text and backgrond
• Rounded elements

Playful/fun

• Colorful and round design
• Creative elements such as hand-drawn icons, animation, fun words

设计要素之间的权衡

• 有张图在 html 那个文件里，过一阵子拿过来